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My jewelry business started as a chance occurrence while living in New Zealand in 2004. I started making and selling baubles at a little Saturday market in Nelson and that, unknowingly, started a career from art shows to owning retail shops and everything in between.

It’s been a fun ride, with a dash of “hold on tight” at times, but the one thing that remains constant is the jewelry and my love for designing it. Making women look and feel fabulous is a passion. Quality jewelry at an attainable price has always been the goal.

I believe it’s the accessories that make the outfit and it's jewelry that creates the occasion to express your inner goddess. I enjoy what I do and I’m extremely grateful for the awesome people who wear my jewelry with style and make it possible to keep doing what I love.

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A peak into the studio

Using traditional jewelry making techniques, the team puts together unique and gratifying combinations for our jewelry enthusiasts. We hand select sterling silver, gold, all-natural gemstones, freshwater pearls and Italian leathers to bring our customers only the very best.


Meet Dana!

Dana specializes in duplicating all the new SJ designs. Her knack for attention to detail ensures each piece is finished perfectly. She is also the owner of Sweet Designs where she creates, link by link, sterling silver and gold bracelets in the time-honored style know as chain mail.


Meet Anya, the intern!

Anya is an interdisciplinary artist, studying design at the University of Cincinnati. At SJ designs, she focuses on film, photography, and social media. These skills help build the brand and bring the jewelry to life.